Ownership of Old Row: Barstool Sports, Inc.
Barstool Sports, Inc., a prominent sports and pop culture media company, acquired Old Row in 2019. This article explores the ownership of Old Row under Barstool Sports and the implications of this acquisition.
Background
Old Row is an online platform that has gained popularity for its unique blend of college sports, fraternity culture, and Southern lifestyle content. It has established itself as an “older version” of Barstool Sports, with a dedicated and engaged fan base primarily in the Southern region of the United States.
The Acquisition
In 2019, Barstool Sports acquired Old Row, integrating it into its network of media properties. Despite the acquisition, Old Row continues to operate independently under Barstool Sports ownership. This arrangement allows Old Row to maintain its distinct identity and content focus while benefiting from the resources and reach of the larger network.
Collaboration and Expansion
One notable collaboration between Barstool Sports and Old Row was a college football tour. Through this partnership, Old Row took over the tour under the Barstool network, expanding its presence and connecting with its target audience on a larger scale. This collaboration exemplifies the synergies and opportunities that arise from the acquisition.
Barstool Sports and Ownership
Barstool Sports itself experienced a significant ownership change in 2016 when it was acquired by Peter Chernin’s Chernin Digital Group. This acquisition provided Barstool Sports with additional resources and support to expand its media presence and reach a wider audience. The acquisition of Old Row further strengthened Barstool Sports’ position in the digital media landscape.
Trademark Ownership
The ownership of the OLD ROW trademark is registered under Barstool Sports, Inc. This registration solidifies the connection between Barstool Sports and Old Row, highlighting their integrated relationship and shared brand identity.
Conclusion
The acquisition of Old Row by Barstool Sports in 2019 has allowed the platform to maintain its independent operation while benefiting from the resources and reach of the larger network. This strategic move has expanded the presence of Old Row and strengthened Barstool Sports’ position in the media industry.
Sources:
- Equity Atlas: Does Barstool Own Old Row – Equity (https://equityatlas.org/does-barstool-own-old-row/)
- Money Inc.: Barstool Sports Acquires Old Row Sports (https://moneyinc.com/barstool-sports-is-acquiring-old-row-sports/)
- Justia Trademarks: OLD ROW Trademark of BARSTOOL SPORTS, INC. (https://trademarks.justia.com/867/93/old-86793643.html)
FAQs
Ownership of Old Row: Barstool Sports, Inc.
When did Barstool Sports acquire Old Row?
Barstool Sports acquired Old Row in 2019. The acquisition brought Old Row under the ownership of Barstool Sports, a prominent sports and pop culture media company.
How does Old Row operate under Barstool Sports ownership?
Old Row continues to operate independently under Barstool Sports ownership. Despite the acquisition, Old Row maintains its distinct identity and content focus while benefitting from the resources and reach of the larger Barstool Sports network.
What is the relationship between Barstool Sports and Old Row?
Barstool Sports and Old Row have a collaborative relationship. Old Row is often described as an “older version” of Barstool Sports with a loyal and engaged fan base primarily in the Southern region. The acquisition by Barstool Sports has allowed Old Row to leverage the resources and support of the larger network while maintaining its unique brand and content.
Did Barstool Sports and Old Row collaborate on any projects?
Yes, Barstool Sports and Old Row collaborated on a college football tour. Through this partnership, Old Row took over the tour under the Barstool network, expanding its presence and connecting with its target audience on a larger scale. This collaboration demonstrated the synergies between the two entities.
Who acquired Barstool Sports?
Barstool Sports was acquired by Peter Chernin’s Chernin Digital Group in 2016. This acquisition provided Barstool Sports with additional resources and support to expand its media presence and reach a wider audience.
What is the readership of Barstool Sports?
Barstool Sports has a monthly readership of around 5 million. The media company has established itself as a prominent player in the digital media landscape, attracting a significant audience for its sports and pop culture content.
Are there any notable figures associated with Barstool Sports?
David Portnoy, the CEO of Barstool Sports, is a notable figure in the company. He has made headlines for his involvement in the media industry and business ventures. Portnoy’s personal achievements, such as purchasing a $2 million home in Nantucket, have also garnered attention.
Who owns the OLD ROW trademark?
The OLD ROW trademark is registered under Barstool Sports, Inc. This trademark registration further solidifies the connection between Barstool Sports and Old Row, highlighting their integrated relationship and shared brand identity.