What is active and passive audience?

An active audience engages, interprets and responds to a media text in different ways and is capable of challenging the ideas encoded in it. A passive audience is more likely to accept the messages encoded in a media text without challenge and are therefore more likely to be directly affected by the messages.

What is passive audience?

An audience that is exposed to media/marketing material but doesn’t actively engage with the content or messaging.

What is the meaning of active audience?

Active is when an audience is engaging, interpreting, and responding to media messages and are able to question the message. Passive is when an audience accepts a message without question and by doing so would be directly affected by it.

What is the difference between active and passive media?

Passive media is any form of media where the consumer can’t physically do anything with it, except for consume it (newspaper, television, radio, etc). Active media is any form of media where the consumer can physically engage with it (Facebook, Twitter, Google, etc).

Which is more effective being a passive or active media audience?

Does that mean an active audience is better? In one rather important way, yes. Since an active audience is more engaged, they retain information better. Messages become stickier.

What are the 4 types of audiences?

The 4 Types of Audience

  • Friendly. Your purpose: reinforcing their beliefs and sense of shared interests.
  • Apathetic. Your purpose is to first convince them that it matters for them.
  • Uninformed. Your requirement is to educate before you can begin to propose a course of action.
  • Hostile.


What does passive mean in media?

Media Studies – Active vs Passive Audiences – Key Words

What is the difference between a passive and an active piece of video?

Active viewing usually requires the audience to do some type of work or action in order to take in a media object. For example, reading is a very active platform, a viewer–or reader–must read the text in order to experience the media object. Television or radio on the other hand is seen as much more passive.

What is an example of passive media consumption?

In contrast, passive consumption includes browsing News feeds and scrolling through others’ posts and public conversations without direct interaction (Schlosser, 2005).

What is active viewing?

This is an approach to viewing movies that increase the opportunities for them to stimulate new ideas and insights, without detracting from the sheer enjoyment of watching them.

What is a hostile audience?

A hostile audience is simply anyone who has an issue with your topic or with you as an individual. They may be hostile by nature, or there may be an underlying reason for their behaviour.

What are the 3 types of audiences?

Three categories of audience are the “lay” audience, the “managerial” audience, and the “experts.” The “lay” audience has no special or expert knowledge.

What are the five types of audiences?

5 Types of Audiences in Writing

  • Audience #1 – The Experts.
  • Audience #2 – The Laypeople.
  • Audience #3 – The Managers.
  • Audience #4 – The Technicians.
  • Audience #5 – The Hybrids.
  • Further Reading.