An active viewer is someone who is watching with purpose. Maybe it’s a training video that they have to watch, or a tutorial with critical information to their job. When they’re actively watching, they’re engaged, paying attention, and emotionally responding.

What is passive and active viewer?

In the active viewing condition, the presented view changed depending on the participant’s head direction. In the passive viewing condition, the presented view was a recorded movie that was shown to the participants in the active viewing condition.

What is a passive audience?

An audience that is exposed to media/marketing material but doesn’t actively engage with the content or messaging.

What is passive viewing of artwork?

Passive seeing involves percieving something however it appears, and believing that seeing is the same as understanding. This is how most people normally experience the world without using an artistic lense.

What does passive mean in media?

What makes it “passive” is the fact that the information only flows in a single direction. You consume the media by reading the content, but it does not actively require you to engage with it like other types of media. Passive media is generally informational, and the audience takes it in, reads it, absorbs it.

What are the 4 audience types?

The 4 Types of Audience

• Friendly. Your purpose: reinforcing their beliefs and sense of shared interests.
• Apathetic. Your purpose is to first convince them that it matters for them.
• Uninformed. Your requirement is to educate before you can begin to propose a course of action.
• Hostile.

What are the 3 audience types?

3 categories of the audience are the lay audience, managerial audience, and expert audience. For running a successful business, you need to promote and sell your products to a targeted and valuable audience.

What is the meaning of passive participants?

not participating readily or actively; inactive: a passive member of a committee. not involving visible reaction or active participation: to play a passive role.

What does it mean to be called passive?

If you describe someone as passive, you mean that they do not take action but instead let things happen to them.

How do you reach a passive audience?

It’s all about knowing where to find them and how to talk to them.



9 Ways to Attract Passive Candidates

1. A strong employer brand.
2. Recognition as a great employer.
3. Direct messaging.
4. Paid social ads.
5. Networking.
6. Referral programs.
7. Automation tools.
8. A simple application process.