Ownership of Old Row: Barstool Sports, Inc.

Barstool Sports, Inc., a renowned digital media company with a focus on sports and pop culture, acquired Old Row in 2019. This article explores the acquisition, the relationship between Barstool Sports and Old Row, and the implications of this ownership change.

Barstool Sports’ Acquisition of Old Row

Barstool Sports acquired Old Row, an established entity in the digital media landscape, in 2019. This strategic move allowed Barstool Sports to expand its reach and tap into the dedicated fan base of Old Row. The acquisition was seen as a logical fit due to the respective regional followings of Barstool Sports and Old Row Sports.

Old Row’s Continued Independence

Despite the acquisition, Old Row continues to operate independently under the ownership of Barstool Sports. This arrangement enables Old Row to maintain its unique identity and cater to its loyal fan base while benefiting from the resources and support provided by Barstool Sports.

The Significance of Old Row Sports

Old Row Sports is often referred to as an “older version” of Barstool Sports, with a strong and engaged fan base primarily in the Southern region. The acquisition of Old Row Sports by Barstool Sports provided an opportunity for both entities to leverage their strengths and expand their audience reach.

Collaboration between Barstool Sports and Old Row Sports

One notable collaboration between Barstool Sports and Old Row Sports was a college football tour. This partnership allowed the Old Row crew to take over the tour under the Barstool network. The collaboration showcased the synergy between the two brands and their ability to engage with college sports enthusiasts.

Barstool Sports’ Growth and Valuation

Barstool Sports itself underwent a significant acquisition in 2016 when it was acquired by Peter Chernin’s Chernin Digital Group. The acquisition was rumored to have a valuation in the range of $10-$15 million. This acquisition provided Barstool Sports with additional resources and support to further expand its operations and audience reach.

The Unique Style of Barstool Sports

Barstool Sports is well-known for its distinctive coverage style, combining sports news and entertainment with a humorous and satirical approach. The acquisition of Old Row Sports aligns with Barstool Sports’ mission to provide unique and engaging content to its audience.

Conclusion

The acquisition of Old Row by Barstool Sports has allowed both entities to leverage their strengths and expand their reach in the digital media landscape. Old Row continues to operate independently while benefiting from the resources and support provided by Barstool Sports. The collaboration between the two brands further enhances their ability to engage with their respective fan bases and deliver compelling content.

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FAQs

Ownership of Old Row: Barstool Sports, Inc.

When did Barstool Sports acquire Old Row?

Barstool Sports acquired Old Row in 2019.

How does Old Row operate under the ownership of Barstool Sports?



Old Row continues to operate independently under the ownership of Barstool Sports. It maintains its unique identity and caters to its loyal fan base while benefiting from the resources and support provided by Barstool Sports.

What is the significance of Old Row Sports?

Old Row Sports is considered an “older version” of Barstool Sports, with a loyal and engaged fan base primarily in the Southern region. Its acquisition by Barstool Sports allowed both entities to leverage their strengths and expand their reach.

Did Barstool Sports and Old Row Sports collaborate on any projects?

Yes, Barstool Sports and Old Row Sports collaborated on a college football tour. This partnership allowed the Old Row crew to take over the tour under the Barstool network, showcasing the synergy between the two brands and their ability to engage with college sports enthusiasts.

Who acquired Barstool Sports and when?

Barstool Sports was acquired by Peter Chernin’s Chernin Digital Group in 2016, with a rumored valuation in the range of $10-$15 million.

Why was the acquisition of Old Row Sports seen as a logical fit for Barstool Sports?



The acquisition of Old Row Sports was seen as a logical fit due to the respective regional followings of both entities. It allowed Barstool Sports to tap into the dedicated fan base of Old Row Sports and expand its reach in the Southern region.

How would you describe Barstool Sports’ coverage style?

Barstool Sports is known for its coverage of sports and pop culture with a humorous and satirical approach. Their unique style combines sports news and entertainment to engage their audience.

Does Barstool Sports own the trademark for Old Row?

Yes, Barstool Sports, Inc. owns the trademark for Old Row. The trademark registration number is 5048187, and the serial number is 86793643.