History. JNCO was founded in 1985 by Moroccan-born, French-raised brothers Jacques Yaakov Revah and Haim Milo Revah. The brand gained recognition in the 1990s with its boys’ ultra-wide straight legged denim jeans featuring elaborate pocket logos and a unique street look.

What did JNCO stand for?

The concept for JNCO Jeans (which stands for Judge None, Choose One) began in the mid-’80s as a high fashion concept created by brothers Milo and Jacques Yaakov Revah. Milo who grew up in France buying and selling denim, always favored the idea of living in Los Angeles.

Is JNCO making a comeback?

Super-Wide JNCO Jeans—a Polarizing ’90s Trend—Are Back – WSJ. News Corp is a global, diversified media and information services company focused on creating and distributing authoritative and engaging content and other products and services.

When did JNCO jeans stop being popular?

JNCO’s Spectacular Decline



By 1999, JNCO’s sales fell to $100 million. A year later, they were forced to shut down their Los Angeles manufacturing facility which resulted in 100 layoffs.

Do people still wear JNCO?

JNCO jeans are BACK. No, you didn’t read that wrong. Those awesomely baggy, make-your-legs-look-like-tree-trunks jeans that were all over the place in the ’90s are actually making a comeback.

Why did JNCO go out of business?

But by 2000, JNCO’s sales dramatically shrunk and they shut down their main manufacturing facility. For the next 15 years, they led a quiet, unprofitable existence, in the fringes of rave and skater fashion.

How much did JNCO jeans cost in the 90s?

Consumers apparently noticed the difference, and vintage JNCOS became a “hot commodity.” While the original jeans cost somewhere between $65 to $75, according to a 1997 catalog listing Jezebel dug up, people started selling them on eBay for “hundreds of dollars.”

Why are JNCO jeans expensive?

These reinvented JNCOs will now set you back between $130 and $250 for most and even up to $350 for limited edition and collector’s styles — presumably due to the sheer volume of denim required to make a single pair.

How do you pronounce JNCO jeans?

Quote from video: These fat pants or jnco pants. Let's talk about jewelry.

Who wore JNCOs?

In the early 90s until about the mid 2000s, ravers, goths, and the unemployable wore extra wide-leg pants as a fashion statement. The bigger the pant leg, the bigger the statement. JNCO jeans were one of the earliest and most infamous of the novelty pants brands.

How do you pronounce JNCO jeans?

Quote from video: These fat pants or jnco pants. Let's talk about jewelry.

What were the baggy jeans from the 90s called?

JNCO-style jeans. For those unaware, JNCOs are super-shapeless, super-wide-legged jeans favored two decades ago. They were seen on teens in iconic ’90s films like Clueless and Can’t Hardly Wait.

Who wore JNCO jeans?

In the early 90s until about the mid 2000s, ravers, goths, and the unemployable wore extra wide-leg pants as a fashion statement. The bigger the pant leg, the bigger the statement. JNCO jeans were one of the earliest and most infamous of the novelty pants brands.

What jeans were popular in the 90?

Flared Jeans



Long before skinny jeans were everyone’s go-to denim style, flared and wide-leg designs reigned supreme. Thanks to a preference for oversized and loose silhouettes, these pants were highly favored during the ’90s.

Who first wore ripped jeans?

Distressing Denim



In North America’s late 1970s, such style was taken from the British punk and adapted to American youth’s desire for rebellion. From Iggy Pop to the early 1990s’ Kurt Cobain, distressed denim stayed popular as a comfortable but stylish way to state your allegiance to a worldwide punk mentality.

What are dad jeans?

Dad jeans sit higher on the waist than the typical cut of jeans. The jeans are relaxed through the thigh and tapered and loose from the knee down.