“Got milk?” is a federally registered trademark that has been licensed by the national dairy boards since 1995.

What happened to the got milk campaign?

In February 2014, MilkPEP announced that it would discontinue licensing the slogan for its advertising in favor of a new tagline named “Milk Life”. Despite this, the California Milk Processor Board (the creators and owners of the trademark) continue to use it.

Who owns California milk?

The California Milk Advisory Board (Real California Milk), an instrumentality of the California Department of Food and Agriculture, is funded by the state’s dairy farm families. With headquarters in Tracy, the CMAB is one of the largest agricultural marketing boards in the United States.