Why is music frequently used in commercials?
Music is used often in advertising to enrich the key message and may be the single most stimulating component in a commercial (Hecker, l984). It is perceived as a potential peripheral cue used to positively arouse the consumer’s emotional state (Stout & Leckenby, l988; Gorn, l982; Park & Young, l986).
What is a musical commercial in TV and radio ads?
Music in advertising refers to music integrated into mass electronic media advertisements to enhance its success.
Why is the use of popular music an effective method in advertising?
Music can touch our emotions in a very different way to visual stimulus alone. We see a strong relationship between consumers who enjoy the music in an ad, and those who feel an emotional connection through our ‘feel-good’ metric.