Many sponsors will pay based on how many downloads your podcast gets, usually in increments of 1000. The amount of money that an advertiser will pay you per 1000 downloads is known as the CPM (cost per mille.)

How much do podcasts make from sponsors?

How much you earn from a sponsor depends on the number of downloads your episodes earn. Sponsors pay on a cost per mille basis (mille is Latin for “thousand”). Rates range from $18 to $50 CPM, though hugely popular podcasts can pull in a lot more.

How do podcasts get advertisers?

Listen to other podcasts in your niche and make a list of the companies placing ads in those podcasts. Similarly, go through blogs and social media posts in your niche and find out potential sponsors. Also, pick up magazines in your niche and scan them to find the companies that can be your sponsor.

How many listeners do you need to get sponsors on a podcast?

Many podcast sponsors are looking for at least 5,000 downloads per episode, and they often pay based on the number of downloads each podcast episode gets (in increments of 1,000).

How many podcast listeners do you need for sponsors?

Companies that will find advertisers for you, there’re many of them out there, agencies and things like that. They are typically looking to work with people who have over 50,000 downloads or more per month combined with all their episodes, so you’re not quite there yet.

How much do brands pay for podcast ads?

The pricing of podcast ads can be structured in different ways. Most commonly, it will be a fixed rate or calculated using cost per mile (CPM). For a 30-second ad, the cost per mile (or cost per 1,000 listeners) is $15-18. For a 60-second ad, the cost per mile is $25-30, but it can be as much as $40.

Who can I pay to promote my podcast?

Throughout the article we list 5 podcast promotion platforms for you to try. After launching a podcast, it’s no surprise that you’ve started to look into ways to grow your audience.
Let’s dive in:

• Podcast Addict.
• Castbox.
• Spotify Advertising.
• AudioGO.
• Megaphone.
• Acast.

How much do podcasts make from ads?

A podcast that averages 5,000 downloads per episode and charges $18 CPM, the industry-standard rate as of 2022, for a 30-second ad will earn $90 in ad revenue for one episode that runs a single ad.

How much does an advertiser pay a podcast?

For a 30-second ad, the cost per mile (or cost per 1,000 listeners) is $15-18. For a 60-second ad, the cost per mile is $25-30, but it can be as much as $40. There are also a couple of factors that will impact an ad spot’s price. These include ad length, size of the podcast audience, niche, and timing.

How much do companies pay podcasters?

“Typically, a podcaster with around 10,000 downloads per episode can expect to earn somewhere between $500 to $900. Very successful podcasts can earn much more, reaching up to $30 million in annual income.”

How much do podcasts make from ads?

A podcast that averages 5,000 downloads per episode and charges $18 CPM, the industry-standard rate as of 2022, for a 30-second ad will earn $90 in ad revenue for one episode that runs a single ad.

Do sponsors reach out to podcasts?

Join a Podcast Network
Some networks let you list your show (sometimes for free) on their platform. Potential sponsors browse these platforms and reach out to the shows they’re interested in working with.

How many views do you need to sponsor?

Once you have over 1000 subscribers and 4000 hours of watch time, you can apply to join the YouTube Partner Program . In the partner program, YouTube will show ads on your videos , and you get paid based on the number of views. On the plus side, YouTube ads are a form of passive income.

How do podcasts make money without sponsors?

How To Monetize A Podcast Directly

• Ask for donations. The simplest way to monetize a podcast is to ask people for money.
• Create paid membership tiers.
• Sell sponsorships or ads.
• Join an advertising network.
• Sell premium episodes.
• Gate your back catalog.
• Sell repurposed content.
• Syndicate your show to YouTube.