Introduction

Fanatics, Inc. is a prominent American manufacturer and online retailer specializing in licensed sportswear and merchandise for various professional sports leagues and teams. Founded in 2011 by Alan Trager, Mitch Trager, and Michael Rubin, the company has grown to become a global leader in the sports apparel industry. With headquarters in Jacksonville, Florida, and additional offices in New York, New York, and Manchester, UK, Fanatics has established a strong presence in the international market.

Founding and Ownership

Fanatics, Inc. was founded in 2011 in Jacksonville, Florida by Alan Trager, Mitch Trager, and Michael Rubin. The Trager brothers had previously founded Football Fanatics in 1995, which laid the foundation for Fanatics, Inc. Michael Rubin, a successful entrepreneur and businessman, joined the company in 2011. Currently, Fanatics is owned by Michael Rubin, who serves as the company’s CEO.

Products and Brands

Fanatics offers a wide range of licensed sports apparel, including jerseys, hats, and other fan gear. They also provide trading cards, digital collectibles/NFTs, and other sports merchandise. The company owns and operates several well-known brands within the industry, including FansEdge, Kitbag, Majestic, Mitchell & Ness, Top of the World, Topps, and WinCraft. These brands contribute to the diverse product offerings and cater to the preferences of sports enthusiasts.

Global Presence

With a customer base spread across the globe, Fanatics serves sports fans worldwide. The company’s commitment to providing high-quality licensed merchandise has allowed it to establish a strong presence in various international markets. Through its e-commerce platform and strategic partnerships, Fanatics has successfully expanded its reach and made its products accessible to fans in different countries.

Revenue and Employees

In 2021, Fanatics reported a revenue of $3.4 billion, highlighting its position as a major player in the sports apparel industry. The company’s success can be attributed to its wide product range, strong brand portfolio, and global customer base. With approximately 10,000 employees, Fanatics maintains a dedicated workforce that contributes to the efficient operation of the business and ensures high-quality customer service.

Subsidiaries

Fanatics has established subsidiaries to further enhance its offerings and diversify its business interests. Fanatics Collectibles focuses on providing collectible sports memorabilia, while Fanatics Betting & Gaming caters to the growing market of sports betting and iGaming. These subsidiaries contribute to the overall growth and expansion of the company’s services.

Conclusion

Fanatics, Inc. has emerged as a prominent player in the sports apparel industry, offering licensed merchandise for various professional sports leagues and teams. With a strong global presence, diverse product range, and strategic partnerships, the company has solidified its position as a leader in the market. Under the leadership of Michael Rubin, Fanatics continues to innovate and provide sports fans with high-quality products and an exceptional shopping experience.

Sources:

• Fanatics Official Website: https://www.fanatics.com/
• Fanatics, Inc. – Wikipedia: https://en.wikipedia.org/wiki/Fanatics,_Inc.
• Football Fanatics Official Website: https://www.footballfanatics.com/

FAQs

What is Fanatics, Inc.?

Fanatics, Inc. is a renowned American manufacturer and online retailer specializing in licensed sportswear and merchandise for various professional sports leagues and teams. They offer a wide range of products, including jerseys, hats, trading cards, digital collectibles/NFTs, and other sports-related items.

When was Fanatics, Inc. founded and who were the founders?

Fanatics, Inc. was founded in 2011 in Jacksonville, Florida. The company was founded by Alan Trager, Mitch Trager (Football Fanatics, 1995), and Michael Rubin (Fanatics, Inc., 2011).

Where is Fanatics, Inc. headquartered?

Fanatics, Inc. is headquartered in Jacksonville, Florida. In addition to their main headquarters, they also have offices in New York, New York, and Manchester, UK.

What are some of the popular brands owned by Fanatics?

Fanatics owns and operates various well-known brands within the sports apparel industry. Some of these brands include FansEdge, Kitbag, Majestic, Mitchell & Ness, Top of the World, Topps, and WinCraft.

How large is Fanatics, Inc. in terms of revenue?

In 2021, Fanatics reported a revenue of $3.4 billion, highlighting its significant presence and success in the sports apparel market.

Who is the owner of Fanatics, Inc.?

Fanatics, Inc. is owned by Michael Rubin, who also serves as the company’s CEO.

How many employees does Fanatics, Inc. have?

Fanatics employs approximately 10,000 individuals, contributing to the efficient operation of the company and ensuring high-quality customer service.

Does Fanatics, Inc. have any subsidiaries?

Yes, Fanatics, Inc. has subsidiaries that support and enhance its business offerings. Some of these subsidiaries include Fanatics Collectibles, specializing in collectible sports memorabilia, and Fanatics Betting & Gaming, catering to the sports betting and iGaming market.