Are JNCO Jeans Still Made?
JNCO, short for “Judge None Choose One,” is a Los Angeles-based clothing company specializing in boys’ and men’s jeans. The brand gained recognition in the 1990s for its ultra-wide straight-legged denim jeans, featuring elaborate pocket logos and a unique street look. However, there has been speculation about whether JNCO jeans are still being produced. In this article, we will explore the history of JNCO and provide an update on the current status of their production.
The History of JNCO
JNCO was founded in 1985 by Moroccan-born, French-raised brothers Jacques Yaakov Revah and Haim Milo Revah. The brand quickly gained popularity in the 1990s, becoming synonymous with the wide-legged jeans trend of that era. JNCO jeans stood out with their exaggerated silhouettes and attention-grabbing pocket designs, which appealed to a youthful and urban demographic.
Changes in Sales and Ownership
Despite its initial success, JNCO faced challenges in the late 1990s. After reaching peak sales of $186.9 million, the brand experienced a decline in sales, and its main factory closed in the 2000s. However, JNCO’s story did not end there.
In 2015, the brand underwent a relaunch under new management. Chinese investment firm Guotai Litian acquired JNCO, aiming to revive the iconic jeans brand. Unfortunately, the relaunched products were reported to be of lower quality compared to the originals, leading to increased demand for the authentic vintage JNCO jeans on secondary marketplaces like eBay.
The Cease of Production and Subsequent Relaunch
On February 15, 2018, it was announced that JNCO would cease production and liquidate its inventory. However, this applied only to the licensed production under Guotai Litian at that time. Later, it was clarified that the brand would continue under new management.
In 2019, the original founder, Milo Revah, announced that he had re-acquired the brand and planned to relaunch it alongside his daughter, Camilla. This marked the second relaunch of JNCO. On June 28, 2019, JNCO made a comeback with a new website, signaling the brand’s return to the market.
The Current Status of JNCO Jeans
Considering the brand’s history and the various relaunches it has undergone, it can be concluded that JNCO jeans are still being made. However, it is important to note that the availability and production scale of JNCO jeans may vary at present. The brand has experienced ups and downs, changes in ownership, and fluctuations in product quality throughout its journey.
While JNCO jeans may not be as widely available as they were during their peak popularity in the 1990s, they continue to be produced and sold to cater to the demand of enthusiasts and collectors of the brand. The latest relaunch in 2019 indicates that JNCO remains committed to providing its unique style of jeans to its dedicated fan base.
Conclusion
In conclusion, JNCO jeans are still being made, albeit with some fluctuations in availability and production scale. The brand’s history has seen periods of success, decline, and subsequent relaunches. JNCO continues to capture the attention of fashion enthusiasts who appreciate its distinctive street-style aesthetic. Whether you’re a nostalgic fan or a newcomer to the brand, there are still opportunities to find and enjoy JNCO jeans in the current market.
Sources:
- JNCO – Wikipedia (https://en.wikipedia.org/wiki/JNCO)
- JNCO: Everything You Need to Know About the Iconic Jeans – Highsnobiety (https://www.highsnobiety.com/p/jnco-history/)
- JNCO Men’s Jeans for sale | eBay (https://www.ebay.com/b/JNCO-Mens-Jeans/11483/bn_695089)
FAQs
Are JNCO jeans still being produced?
Yes, JNCO jeans are still being produced. The brand has undergone changes in ownership and relaunched multiple times, with the latest relaunch occurring in 2019. However, the availability and production scale may vary.
When was JNCO founded?
JNCO was founded in 1985 by Jacques Yaakov Revah and Haim Milo Revah, who were Moroccan-born, French-raised brothers.
What made JNCO jeans popular in the 1990s?
JNCO jeans gained popularity in the 1990s due to their ultra-wide straight-legged design, elaborate pocket logos, and unique street look. They became synonymous with the wide-legged jeans trend of that era.
Did JNCO experience a decline in sales?
Yes, JNCO experienced a decline in sales in the late 1990s. After reaching peak sales of $186.9 million, the brand faced challenges, and its main factory closed in the 2000s.
Has JNCO undergone changes in ownership?
Yes, JNCO has undergone changes in ownership. In 2015, the brand was relaunched under new management after being acquired by Chinese investment firm Guotai Litian. However, the relaunched products were reported to be of lower quality.
Did JNCO cease production at any point?
On February 15, 2018, it was announced that JNCO would cease production and liquidate its inventory. However, this applied to the then-current licensed production under Guotai Litian. The brand later continued under new management.
Who currently owns and operates JNCO?
After the announcement of ceasing production, the brand was re-acquired by the original founder, Milo Revah, in 2019. Milo Revah, alongside his daughter Camilla, now owns and operates JNCO.
How can I get JNCO jeans?
JNCO jeans can be purchased through the brand’s official website or through authorized retailers. Additionally, vintage JNCO jeans can be found on secondary marketplaces like eBay. Availability may vary, so it’s recommended to check the official channels for current offerings.