Ownership of Old Row: Barstool Sports, Inc.

Old Row, the popular media brand known for its college-related content, is currently owned by Barstool Sports, Inc. This ownership was established through an acquisition that took place in 2019. The acquisition marked a significant milestone in the growth and development of Old Row, as it became a part of the Barstool Sports family.

The Acquisition: Barstool Sports and Old Row

In 2019, Barstool Sports acquired Old Row in a deal that reportedly amounted to $10-15 million. This acquisition solidified Barstool Sports’ commitment to expanding its media presence and diversifying its content offerings. Old Row’s unique position in the college media space made it an attractive target for Barstool Sports, which saw the potential for growth and synergy between the two brands.

Operating Independently Under Barstool Sports

Despite being acquired by Barstool Sports, Old Row continues to operate independently within the Barstool Sports umbrella. This arrangement allows Old Row to maintain its distinct brand identity and creative control over its content. The acquisition has not resulted in a significant change to Old Row’s operations, and the brand has been able to retain its loyal fan base and community.

Expanding Reach and Increasing Popularity

The acquisition by Barstool Sports has provided Old Row with various opportunities for expansion and growth. As part of a larger media network, Old Row has been able to tap into Barstool Sports’ resources, expertise, and audience reach. This has allowed Old Row to produce a more diverse range of content and expand its presence in the college media landscape.

Since joining forces with Barstool Sports, Old Row has experienced an increase in popularity and engagement. The collaboration has enabled Old Row to reach a broader audience and connect with college students and young adults across the country. The acquisition has not only enhanced Old Row’s visibility but also provided the brand with the platform to further establish itself as a leading voice in college-related content.

Sources

1. Justia Trademarks. “OLD ROW Trademark of BARSTOOL SPORTS, INC. – Registration Number 5048187 – Serial Number 86793643.” Retrieved from https://trademarks.justia.com/867/93/old-86793643.html
2. Equity Atlas. “Does Barstool Own Old Row.” Retrieved from https://equityatlas.org/does-barstool-own-old-row/
3. Money Inc. “Barstool Sports is Acquiring Old Row Sports.” Retrieved from https://moneyinc.com/barstool-sports-is-acquiring-old-row-sports/

FAQs

What is Old Row?

Old Row is a popular media brand known for its college-related content, including articles, videos, and social media posts that resonate with college students and young adults.

Who currently owns Old Row?

Old Row is currently owned by Barstool Sports, Inc., a prominent sports and entertainment media company.

When did Barstool Sports acquire Old Row?

Barstool Sports acquired Old Row in 2019, solidifying their ownership of the media brand.

How much did Barstool Sports pay to acquire Old Row?

The reported amount for the acquisition of Old Row by Barstool Sports was in the range of $10-15 million.

Does Old Row operate independently under Barstool Sports?

Yes, despite the acquisition, Old Row continues to operate independently under the umbrella of Barstool Sports. The brand maintains its distinct identity and creative control over its content.

Has the acquisition changed Old Row’s operations?

The acquisition by Barstool Sports has not resulted in significant changes to Old Row’s operations. The brand has been able to retain its loyal fan base and community while benefiting from the resources and expertise of Barstool Sports.

How has the acquisition impacted Old Row’s reach and popularity?

The acquisition by Barstool Sports has provided Old Row with opportunities for expansion and growth. Old Row has been able to tap into Barstool Sports’ resources and audience reach, leading to an increase in popularity and engagement. The collaboration has allowed Old Row to reach a broader audience and establish itself as a leading voice in college-related content.

Can you provide more information about Barstool Sports?

Barstool Sports is a prominent sports and entertainment media company. It was founded in 2003 and has gained a large following for its irreverent and humorous content. Barstool Sports covers a wide range of topics, including sports, pop culture, and lifestyle, and has a strong presence on various digital platforms.