Ownership of Old Row: Barstool Sports, Inc.
Barstool Sports, Inc. acquired Old Row in 2019, solidifying its ownership of the platform. Old Row, an “older version” of Barstool Sports, has established itself as a prominent name in the world of online entertainment and media, particularly in the Southern region, with a dedicated and engaged fan base. This article delves into the details of the ownership of Old Row by Barstool Sports, exploring the acquisition, the relationship between the two entities, and the impact of the acquisition on both brands.
The Acquisition: Barstool Sports and Old Row
Barstool Sports, Inc. acquired Old Row in 2019, bringing together two iconic brands that share similarities in content and target audience. The acquisition was reported to be in the range of $10-$15 million, indicating the significant value that Barstool Sports saw in acquiring Old Row. This strategic move allowed Barstool Sports to tap into the loyal fan base that Old Row had built over the years.
Independent Operation of Old Row
Despite the acquisition, Old Row continues to operate independently under Barstool Sports ownership. This arrangement enables Old Row to maintain its distinct brand identity and creative control over its content. While Barstool Sports provides support and resources, Old Row retains the freedom to shape its content and appeal to its target audience. The independent operation of Old Row ensures that the platform preserves its unique voice and authenticity.
The Collaboration: College Football Tour
Under Barstool Sports ownership, Old Row Sports and Barstool Sports collaborated on a college football tour. This collaboration allowed the Old Row crew to take over the tour under the Barstool network. The collaboration showcased the integration and synergy between the two entities, leveraging their combined strengths and audience reach. It served as a testament to the shared vision and mutual benefits of the Barstool Sports and Old Row partnership.
Barstool Sports’ Acquisition and Expansion
Barstool Sports, itself, had undergone its own acquisition by Peter Chernin’s Chernin Digital Group in 2016. The rumored valuation of Barstool Sports at that time was also in the $10-$15 million range. This acquisition provided Barstool Sports with additional resources and support to further expand its reach and influence in the online entertainment industry. The acquisition of Old Row added to Barstool Sports’ portfolio and allowed the company to diversify its content offerings.
Barstool Sports’ Popularity and Style
Barstool Sports, led by CEO David Portnoy, is known for its coverage of sports and pop culture, often adopting a humorous and satirical approach. The platform’s unique style and engaging content have contributed to its widespread popularity and loyal following. Following the acquisition of Old Row, Barstool Sports expanded its influence in the college entertainment space, leveraging Old Row’s relatable content and dedicated fan base.
Conclusion
In conclusion, Barstool Sports, Inc. acquired Old Row in 2019, and Old Row continues to operate independently under Barstool Sports ownership. This strategic acquisition has allowed Barstool Sports to expand its reach and influence in the online entertainment industry, particularly in the college entertainment space. With its distinct brand identity and engaged fan base, Old Row remains a prominent player in the Southern region and contributes to Barstool Sports’ overall success in the media landscape.
Sources:
- Equity Atlas: https://equityatlas.org/does-barstool-own-old-row/
- Money Inc.: https://moneyinc.com/barstool-sports-is-acquiring-old-row-sports/
- Justia Trademarks: https://trademarks.justia.com/867/93/old-86793643.html
FAQs
When did Barstool Sports acquire Old Row?
Barstool Sports, Inc. acquired Old Row in 2019.
How does Old Row operate under Barstool Sports ownership?
Old Row continues to operate independently under Barstool Sports ownership, maintaining its distinct brand identity and creative control over its content.
What is the relationship between Barstool Sports and Old Row?
Barstool Sports acquired Old Row, bringing together two iconic brands that share similarities in content and target audience.
Has Old Row collaborated with Barstool Sports on any projects?
Yes, Barstool Sports and Old Row Sports collaborated on a college football tour, allowing the Old Row crew to take over the tour under the Barstool network.
Who acquired Barstool Sports?
Barstool Sports was acquired by Peter Chernin’s Chernin Digital Group in 2016.
What is the rumored valuation of Barstool Sports?
The rumored valuation of Barstool Sports at the time of acquisition by Chernin Digital Group was in the $10-$15 million range.
What is the reputation of Barstool Sports in terms of content coverage?
Barstool Sports is known for its coverage of sports and pop culture, often with a humorous and satirical approach.
What significant purchase did Barstool Sports’ CEO make after the acquisition of Old Row?
Following the acquisition, Barstool Sports’ CEO, David Portnoy, purchased a $2 million home in Nantucket.